MARKETING PLAN TEMPLATE

FOR NONPROFIT

MARKETING PLAN

ORGANIZATION NAME

Street Address

City, State and Zip

webaddress.com

Version 0.0.0

00/00/0000

AUTHOR NAME	TITLE	DATE
EMAIL	PHONE

table of contents

1.	EXECUTIVE SUMMARY	3

2.	ORGANIZATIONAL SUMMARY	3

2.1	BACKGROUND	3

2.2	MISSION	3

2.3	VISION	3

2.4	SERVICES TO DATE	3

2.5	PEOPLE SERVED TO DATE	3

2.6	KEY PARTNERS TO DATE	3

3.	SITUATIONAL ANALYSIS	3

3.1	FUNDING CLIMATE	3

3.2	COMPARATIVE ANALYSIS	3

3.2.1	DIRECT COMPETITION	3

3.2.2	INDIRECT COMPETITION	3

3.3	CORE VALUES	3

3.4	CORE COMPETENCIES	3

3.5	SYSTEMS AND PROCESSES	3

3.6	PROFILE OF STAKEHOLDERS	3

3.6.1	DEMOGRAPHICS	3

3.6.2	PSYCHOGRAPHICS	3

3.7	SWOT ANALYSIS	3

4.	MARKETING GOALS	3

4.1	SHORT-TERM GOALS AND ACTION PLAN	3

4.1.1	FIND FUNDING SOURCES	3

4.1.2	FIND FACILITIES FOR OPERATION	3

4.2	LONG-TERM GOALS AND ACTION PLAN	3

4.2.1	STATEMENT ONE	3

4.2.2	STATEMENT TWO	3

5.	MARKETING STRATEGY	3

5.1	POSITIONING STATEMENT	3

5.2	COMMUNICATION OBJECTIVES	3

5.3	PROMOTION OBJECTIVES	3

5.4	MARKETING CHANNELS	3

6.	FINANCIAL SUMMARY	3

6.1	FINANCIAL REQUIREMENTS	3

6.2	ORGANIZATIONAL BUDGET	3

6.3	PROJECT BUDGET	3

6.4	EVENT BUDGET	3

7.	APPENDIX	3

7.1	RESEARCH RESULTS	3

7.2	PRODUCT SPECIFICATIONS AND IMAGES	3

EXECUTIVE SUMMARY

ORGANIZATIONAL SUMMARY

BACKGROUND

MISSION

VISION

SERVICES TO DATE

PEOPLE SERVED TO DATE

KEY PARTNERS TO DATE

SITUATIONAL ANALYSIS

FUNDING CLIMATE

COMPARATIVE ANALYSIS

DIRECT COMPETITION

INDIRECT COMPETITION

CORE VALUES

CORE COMPETENCIES

SYSTEMS AND PROCESSES

PROFILE OF STAKEHOLDERS

DEMOGRAPHICS

PSYCHOGRAPHICS

SWOT ANALYSIS

INTERNAL FACTORS
STRENGTHS (+)	WEAKNESSES (-)
EXTERNAL FACTORS
OPPORTUNITIES (+)	THREATS (-)

MARKETING GOALS

SHORT-TERM GOALS AND ACTION PLAN

FIND FUNDING SOURCES

FIND FACILITIES FOR OPERATION

LONG-TERM GOALS AND ACTION PLAN

STATEMENT ONE

Set up [number] [facility type] in [location] by [time frame]

STATEMENT TWO

Eliminate [issue] in [city] by [percentage]

MARKETING STRATEGY

POSITIONING STATEMENT

COMMUNICATION OBJECTIVES

PROMOTION OBJECTIVES

MARKETING CHANNELS

FINANCIAL SUMMARY

FINANCIAL REQUIREMENTS

ORGANIZATIONAL BUDGET

PROJECT BUDGET

EVENT BUDGET

APPENDIX

RESEARCH RESULTS

PRODUCT SPECIFICATIONS AND IMAGES

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